It’s challenging out there for SEO specialists and content marketers, with so many individuals creating high-quality content every day. In today’s oversaturated market, it’s practically tough to make your content stand out. Winning a top SERP position is still a difficult task.

Rome is beautiful, but was it built overnight?

No! right , similarly SEO is a continues effort and it’s difficult to move ahead when you have competition spying on every move you make.

It is, nevertheless, still possible to rank strategically for a specific keyword.

Do you want to know how?

Let’s dive right in to our winning strategies we executed for our client’s business.

Our reputable client has enjoyed significant progress and continuing expansion since its inception more than 15 years ago. The team partnered with grownle to develop a true marketing partnership in order to continue its growth into the next phase.

At the time of the engagement, the company needed to ramp up its rankings ,growth and digital marketing efforts in order to generate more leads at a lower cost.  Despite its size and national reach, the company’s in-house marketing staff trusted us with their online presence.

When it came to SEO and further analysis, the team was in desperate need of assistance. Unfortunately, the last digital marketing agency they dealt with used the same basic, decentralised SEO campaign plan across all of its locations, with less-than-satisfactory results.

They approached us with high hopes after looking at the services we provide and result we yield. 

Our goals were to increase overall organic visibility through the improvement of targeted keyword rankings with a high conversion rate, as well as increase relevant traffic to the website.

We looked at their SEO metrics with a unique, multipronged approach after understanding their problem and pain points. This included extensive link building, content marketing, and technical SEO, all of which helped to lay a strong foundation for growth that can be easily replicated for new acquisitions. Organic search traffic has continuously increased since the start of this. engagement.

The Problem

The most interesting aspect of this case study is that our client approached us with an unorganised plan and little brand awareness. We had a lot of success in the first month of executing our SEO strategy and services.

 As a result, a full deal was signed, which included website optimization, link building, keyword optimization and tracking, and content strategy. Restructuring their current accounts and fine-tuning our audience segmentation to target specific age groups and demographics resulted in the most significant improvements.

Increasing brand recognition and generating high-quality leads required a thorough full-funnel SEO campaign.

Goals :

• Take use of the brand’s power to aggressively expand market penetration
• Reach out to the right people at the right time (earlier in the funnel)
• Track the quality of your leads.
• At a reduced cost, generate a large number of high-quality leads.

How we started with our SEO strategy?   

Keyword optimization across the Website

Our SEO strategy is designed to take Google where it wants to go, not where it is today. That’s why we tailored our client’s website to Google’s entity-based approach to matching user intent to results (even when the keywords aren’t exact matches).

 Content pillar

Given the changes in the ways that both search engines and searchers are dramatically changing, there needs to be a shift in how marketers select their content strategy – particularly when it comes to generating organic search.

The content pillar strategy we built for our client is a complete combination of right amount of data, analytics, accurate and educating factor to make it more sound and useful for our audience.

Semantic schema markup

Schema markup is one of the most significant innovations in SEO. One of the most potent yet neglected techniques of SEO is this new type of optimization.

Users can see what a website is about, where they are, what they do, how much stuff costs, and a lot more in the SERPs when it has schema markup in place. Schema markup has been called “your virtual business card” by marketers.

Internal linking and authority backlinks

We always perform internal linking within the first month of working with a new client to ensure that we are fully utilising the site’s capabilities. 

Our first strategy’s main purpose is to locate existing internal link possibilities, whereas our second strategy’s goal is to find the site’s most linked to pages and then build an internal link opportunity.

We aim to help connect related pages, help connect related pages, allow search engines to better crawl the content of a site, and carry SEO juice from page to page while being easier to set up than external links.

Optimized Keyword selection 

Relevant content and keyword optimization are the two most critical factors to consider. To begin, develop high-quality, valuable content that revolves around your main keyword while keeping the search intent in mind. Second, utilize the keyword consistently throughout your content and maintain a decent keyword density.

Link Building

Link building outreach is an important aspect of our client’s overall SEO strategy. Today, our customer is naturally earning links from the content we’ve developed, as well as other earned links, as a result of a number of link-building initiatives.

• Niche edits
• Guest posting 
• Forum commenting

There are two sorts of link building: guest posting and editorial link building. When it comes to editorial link growth, you can gain a link by producing a guest post, but you must earn it naturally. If you can find a way to get one, it’s even more effective than guest posting. This strategy proved to be really effective for us, as we received mentions and backlinks from industry leaders. We created a content pillar utilising the skyscraper plan to support our kickass strategy.

SEO best practises for on-page and technical SEO

Almost all our clients now enjoys a scalable technical structure that helps their content get discovered, crawled, indexed, and ranked at a much faster rate. Custom content, dynamic XML sitemaps, crawl rate optimization, clear URL structures, and dynamic schema markup are all examples of this.

• Monitoring and reporting on performance
• Hundreds of technical SEO audits and reports per month
• Optimisation of Google Core Web Vitals

Result 

While the significant boost in search rankings and traffic is one thing, our team has experienced an increase of 285 percent in Find a Specialist leads as a result. The client’s original goal of increasing awareness and visibility of its key offerings is now being met. Our customer’s internet presence in its target region has increased dramatically since working with Grownle.

This is the list of keywords we ranked on:

Outcome: Exponential Growth for our client

What started as a marketing and online presence strategy has now turned into a big success for them. This highly repeatable marketing approach will be critical to scalability as our client continues to grow beyond 4,000+ consumers from 500+ locations.

Our customer has continually progressed up the competitive landscape since beginning its engagement with Grownle—all in a very short period of time. The company’s domain currently has over 30 referring domains in its backlink portfolio, which has helped it rank for more than 40 keywords. In organic search, the company is expected to outrank two of its top competitors by 2022.

In terms of revenue, new campaigns have resulted in approximately 24,000 conversions in just six months, all while keeping the cost per conversion consistent.

Conversion rates have surpassed 18% over the same timeframe.

We’re currently concentrating our efforts on raising Google’s Core Web Vitals ratings across the board, expanding keyword mapping and funnel tracking, and developing a new SEO dashboard that the entire marketing team can see at any time. This method, when combined with an ever-expanding content strategy that includes podcasts, blog posts, and white papers, promises to keep our clients competitive in both organic and paid search.

About the client

Our client comes from the hustle-bustle of the Streaming industry, specifically Sport streaming platforms.

Sports streaming websites all have the same challenges – huge sites that make it difficult to scale, and competition against universal search.

Posting content every minute is what keeps the website alive, but When it comes to scaling their plan to gain the attention of interested people, that vast amount of content might cause major issues.

You no longer compete only against other competition domains thanks to advances in the Google SERP. Now you have to go up against Google itself.

To make it easy for our client, We turn to the biggest competitors in the market to thoroughly evaluate the sports streaming landscape.

To give our clients more exposure and visibility, we targeted more than 20 highly researched keywords. The results were as sound as our hard work and our’s client noticed a traffic growth of 89%

To make you more interested in the case study and growth analysis, here are the results we got for our clients

• Generated a total of 80+ conversion
• Increased organic traffic by 89%
• 111+ new referring domains

Problem

So the big problem we encountered was, Sports streaming industry are not scalable with blogging and written content creation, the format of the content should either be a video in for of live stream/ highlights or general sports video or news content that includes the daily sports updates of your favorite player and team.

So, since the client was on the foot for all these new changes for his website we derived a steady and effortful plan for them to increase their traffic.

So as a result, before starting with the strategy we analyzed that we need to have control over a few points. i.e

• A full technical audit, as well as technical optimization and recurrent audits, were conducted to identify new and existing issues.

• Keyword research in-depth

• To determine the content’s keyword rankings, conduct a content audit.

• Consistent mentions and link building

Solution 

To determine the best-suited solution for our customers, we first tested and used the hit-or-miss method. We believe that every business is unique and that each should have its own set of answers and formulae. The first pillar was the stats and data we obtained from competitors’ studies, the second was our experienced team who suggested realistic solutions, and the third was our packages and tailored plan that worked so well for our prestigious client.

Our diversity packages are full of surprises and fantastic outcomes since we believe there is no such thing as a one-size-fits-all solution, which is why the strategies are tailored to the needs of our customers’ businesses.

With our analysis and tons of brainstorming sessions, we finalized a plan to go further. You can’t get #1 rankings for a keyword without the help of backlinks. Even if you got #1 rankings for a keyword, you can’t sustain first-page rankings without building links. It’s as simple as that and we need backlinks, they are not saturated.

While many people are still debating whether or not guest posting is effective, doing so within Google’s regulations is beneficial to SEO as well as your business.

Guest posting is our strong suit and we connected with so many sports influences and commentators to get them on board with us.

Guest posting and editorial link building are two separate types of link building. You can get a link by writing a guest post, but you have to earn it naturally when it comes to editorial link development. It’s even more successful than guest posting if you can discover a method to get one. This method was proved more than successful for us and we were getting mentions and backlinks from the industry leaders. To complement our kick-ass strategy we also made a content pillar using the skyscraper strategy.

The skyscraper strategy is used by small to large brands across industries to achieve extraordinary outcomes by building a big chunk of content in any form.

The next mission was to boost brands’ credibility and for a fact (as SEO experts) we knew, Link outreach is essential for growing your brand’s recognition and visibility.

It was a whole lot happening around, we were able to pivot at the right point, made space and recognition for our client, and last but not the least, all our keywords were ranked on the top.

Here’s a little sneak peek.

While we were in the process, we researched the most searched keywords and places our client could have influence over, turns out we have given all possible keywords a chance to shine our customer brand.

While doing an SEO analysis, you cannot keep all your eggs in the same basket. Similarly, we didn’t settle for one plan or strategy, we kept incorporating new things that can support our strategy to work better or can be a catalyst to fast things up.

But for you to know, SEO is not an overnight success, it takes brainstorming, strategy, plan of action, Pitches, quality content, and a lot of time.

When we associate ourselves with a client, we do not guarantee a fast result but we talk about consistent results that take time but stay for a long time.

Result 

Cutting all the bullshit these are the results we got –

• Generated a total of 80+ conversion
• Increased organic traffic by 89%
• 111+ new referring domains

This wasn’t an easy thing to achieve, we run through every detail to fill in the gap while going through every thick and thin journey we implemented and discovered a few strategies that can help you win the SEO race.

Keyword Research for Link Building – First, you should use a keyword research tool to get a list of relevant and popular keywords offered to you.

Assign Keywords to Content — Next, create a search-friendly database structure by strategically grouping your keywords.

Link Pages Using Targeted Anchor Text – The final step is to use your keyword research to create intelligent inter-linking by connecting to content that contains the keywords you found.

This is the list of keywords we ranked on:

Conclusion 

You can utilize this as one of your SEO engagement strategies. Apart from trying to help others understand how SEO and Google function, one of the things we do here is to dig deep into any pattern or data, we can find in order to figure it out for ourselves. To make sense of what goes on behind the scenes, we keep a careful check on Google and the like, ask queries, and sometimes even run ranking tests.

Finding the perfect mix involves several hours of research, competitor analysis, and a thorough audit. You must be willing to spend hours searching for keywords that are underperforming and where the competition is missing or where you can outperform them; in other words, locating the gaps and growth hacks to leverage them.

We as modern link builders and SEO experts focus on placing high-quality, relevant links on sites guaranteed to drive the most important metrics: conversions and revenue.

We witnessed significant growth on our most profitable keywords in just over 2 months for our client, with some keywords climbing as much as 30 ranks since we started tracking!

Let’s dive in and see how we were able to grow our client’s site and the results became evident within the period of 2 months.

About the client

Our Eminent client is working in the SOCIAL MEDIA GROWTH industry for years, 

Their services push your social media growth and help you reach the audience you need, including services like gaining targeted and real followers, likes, comments, paid engagement, promoting posts to reach a wider audience, and more.

Their services are available for all social media platforms like Facebook, Instagram, Twitter, Youtube, Linkedin, Pinterest, etc.

Since the niche is so competitive and saturated they were having a hard time coping with google algorithmic changes and less conversion rate when they approached us to help them grow their online visibility and get the targeted and relevant audience.

Our goals were to increase overall organic visibility through the improvement of targeted keyword rankings with a high conversion rate, as well as increase relevant traffic to the website.

The Problem

There were multiple problems that kept them behind their competition for a long time and with new things coming up in SEO every now and then, they were uncertain about how they can use SEO for their benefit. As the niche itself is very competitive and saturated. 

Due to less online visibility, their sales and conversion rate were comparatively low. The growth was quite stagnant and there was no door for them to get out there and boost their rankings and attract the target market they need.

They approached us to increase their brand identity and build a foundation for them to increase their online visibility and conversion rate.

The other big problem was massive competition in their niche, to make them bury the competition we listed and researched all the competitors and analyzed their performance in SERPs. 

To stay ahead of the game it is an important factor to track every move your competitors make. Of course, it’s not smart to blindly shadow everything your competitors are doing, but an intelligent SEO professional always keeps an eye on the competitor.

We quickly understood the problem and started working towards it by setting some goals, blueprint, and sitemap in mind.

• Gain increased visibility with popular search engines
• Gain more targeted and relevant traffic
• Focusing on user intent-based keywords
• Fixing some technicalities and gaining site authority
• Gain more attention from interested prospects and increase conversion rate
• Turn that new attention into paying customers

As we sat down with the client over a virtual coffee meeting, we discussed all possible ways to get our plan going and to eradicate their problem from the core. We always want to yield sustainable results for our clients that can linger for a long time. The problems and setbacks were well understood by our expert team, we brainstormed ideas and jotted down all the problems and adjacent to it all possible solutions were proposed by our creative team.

  As a result of our efforts, our client saw a 78% increase in monthly traffic, a 7% reduction in bounce rate, and a significant ranking improvement for almost all targeted keywords, and some of them even topped the google scoreboard.

If you know you know, Ranking on the first page of Google for any major keyword is hard, Extremely Hard. And, given Google’s continual updates, massive levels of competition, and psychological warfare, most people feel it’s impossible to rank a website on the first page in less than a year.

But we’ve achieved it repeatedly for our clients. So here’s a little cheat sheet to rank higher on Google:

• Look for keywords that are underperforming.
• Choose a keyword for which you want to rank higher and figure out why you’re losing ground.
• Where it counts, beat the other pages.
• Keep an eye on the rankings.
• Repeat for further keywords.

Solution That Worked 

After analyzing the situation and problem our creative intellect was full of ideas and we were all pumped up to yield the best possible results for our client. 

To start with we did a website audit followed by competitor’s analysis which includes tracking on competition’s keywords and daily performance, Understanding the strategies that worked for them, and what content type and keywords are performing best for them, by keeping all these in mind we tried to understand the scope of the improvement viz. keywords that should be targeted, Anchor text ratio, content type to focus on, targeted audience who would ultimately buy from us, etc. 

Initially, we started with diversity packages like Lady gaga Package, Platinum Package which is our best selling deal with a combination of Weekly Package to give a firm foundation to the site in terms of DA, DR, Backlinks, and Referring Domains.  

Initially, we experimented and did the hit and trial method to understand the best-suited plan for our client. We believe every business is different and there should be different solutions and formulas customized for each one of them. While customizing the formula for our eminent client the first pillar was the stats and data we got from competitors’ research, the 2nd pillar was our expert team who proposed realistic solutions and the 3rd was our packages and customized plan that worked so well for our client. 

Our diversity packages are filled with surprises and great results, we believe there is no, one-suited for all solutions, that is why the plans are customized according to what our customer’s business wants. 

While we kept track of other measures such as organic traffic, keyword rankings were the most concrete and straightforward way to judge our success or failure. 

At this point in the campaign, one of our main goals was to perform a very consistent link-building campaign in order to give our backlink profile a more natural appearance and earn the favor of the Search Engine kings. 

The packages that we bring to action are formulated for gaining more online visibility, high authority, Quality backlinks, unlimited targeted traffic, and Maximum boost in SERPs. 

Then we went ahead with our high-end services to build high-quality links to improve the authority of the site.

While building links and targeting the right keywords we keep a few things in mind.

1. Focusing on User Intent

Focusing on what your audience wants is one of the most important things you should learn to improve your SEO game in 2022.

Content that addresses consumers’ search intent and answers their inquiries is more vital than ever. In reality, it’s the simplest technique to improve your SERP rankings and positions.

Focusing on user intent combined with search engine optimization equals higher SERP rankings.

Building additional backlinks is a powerful SEO strategy that appears in practically every SEO case study.

2. A well-executed link building plan

In order to get on top, a solid link-building plan is non-negotiable.

The task of creating high-quality content and increasing a site’s credibility is no longer just in the hands of SEO. A well-executed link-building plan can boost a site’s credibility, authority, and, as a result, its ranks. High-quality links with a lot of traffic can help you get more people to visit your site… It has a significant impact on branded search as well (the holy grail). We did the same for our client, we found out all possible opportunities to get natural and real backlinks that do not only favor our client’s business but will also reach out to the people who actually need their services.

The other important thing while making link-building content is maintaining and monitoring the anchor text ratio.

Anchor text on the other hand is very important for getting more targeted traffic to your site. We optimized—but not over-optimized—the anchor words with relevant information, which helped us in gearing up for our SEO battle and finally making the rankings climb.

The Final Result 

Just like the strategy our results were outstanding. Let’s let the numbers speak for themselves and then we will talk about the final learnings and conclusions we draw from the overall campaign and the case study.

Let’s compare a before and after version of our client’s website.

Before

After

The results made it very clear that our strategies and hard work are generating the best results and good business for our clients.

Here is the information containing the achievements of the keywords we targeted in different target countries including Brazil, Italy, Spain, Congo, the USA, China, Hong Kong, and Taiwan.

Brazil ranking stats

The above information shows the factual keywords data of Brazil with an evident growth in ranking.

Italy ranking stats

The above information shows the factual keywords data of Brazil with an evident growth in ranking.

USA ranking stats

The above information shows the factual keywords data of the USA with an evident growth in ranking.

Spain ranking stats

The above information shows the factual keywords data of Spain with an evident growth in ranking.

China, Taiwan, and Hongkong ranking stats

The above information shows the factual keywords data of China, Taiwan, and Hong Kong with an evident growth in ranking.

Congo Ranking Stats

The above information shows the factual keywords data of Congo with an evident growth in ranking.

Conclusion

We were quite pumped when the client came to us with the challenge. We did face challenges while trying to rank for certain keywords on The Google SERPs.

On further research, testing and trials we did discover the gaps that we could cover to conquer the competition. Ultimately, we came up with the right formula for our client to rank on the first search pages.  

Finding the right formula always takes tons of hours of research, competition analysis, and a fully comprehensive audit. You need to be ready to spend hours looking for keywords that are underperforming and where the competition is lacking or you can do a better job; Essentially finding the gap and growth hacks to leverage those gaps. 

Out of which you will see as a result of steady growth in traffic, reduction in bounce rate and much more conversions, ranking and hence revenue.

Just like our client saw a 78% growth in traffic, 7% lesser bounce rates month over month, and much better SERP rankings on Google, Bing, etc.

Our client was impressed by the results we bring in, almost every time we work for clients of different niches, countries, goals, and business plans we always take a deep dive into the industry they are in, the results and goals they have set, and nothing but the best performing SEO blueprint for their business to flourish. 

So to get the best results, combine a solid SEO strategy with these competitor-destroying methods, you’ll shoot up in the rankings faster than you can say “Google algorithm”.